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University Viewbook Direct Mail Campaign

Project type

Admissions book direct mail campaign


To create a print piece that admissions could mail to prospective students, hand out at college fairs, and use to promote brand awareness.


Researched competitor program booklets, draft sketches of the viewbook, reviewed updated copy from various staff members, organized brand photoshoots, edit photos in Lightroom and Photoshop, created high fidelity mockups in InDesign, converted files to print ready pdfs, collaborated with print vender to ensure quality, and delivered viewbooks to admissions counselors.

Introducing our recent project, the University Viewbook Direct Mail Campaign! This 28 page book showcases the undergraduate programs at Dominican University of California, with 30,000 copies printed and sent out to a mailing list to generate more interest in the university. The viewbook also served to funnel leads to admissions counselors on our website and was handed out at college fairs to attract potential students.

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