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3 Amigos Coffee Co. Package Design
Package Design and Product Advertisement
The company sought a design tailored to their target demographic—enthusiasts of the outdoors, camping, backpacking, and nature. I incorporated diverse natural elements into the packaging design, seamlessly aligning with the company's branding.
Skills Practiced
Package Design
Illustration
Product Advertisement
Illustrator
Premiere Pro
3 Amigos Coffee Company situated in Modesto, California sought a packaging solution for their latest assortment of coffee beans. Drawing inspiration from Half Dome in Yosemite Valley, their branding encapsulates the essence of nature. Following the completion of the packaging, I crafted a concise product advertisement to use as an advertising funnel to increase traffic to their website, and promote their new product.
To create the packaging design, I first met with one of the company's owners to create a packaging strategy. From there I drafted sketches of the design, compiled illustrations in Adobe illustrator, and created a draft of the packaging. After presenting the mockup back to the owner, we created revisions, redesigning the coffee bag from a full package design, to just a front label due to printing costs. Finally we sent off to print.
