Key Lime Pie Band Logo and Merchandise

I created a new brand identity for a latin rock band called Key Lime Pie. This project started with a logo, and then evolved into creating an A-frame sign, and branded merchandise the band used to build up an email list.

This project started with building a logo, before transitioning into creating a line of branded merchandise. Key Lime Pie gets its inspiration from the Florida Keys, which is where the idea for the new flamingo mascot came from.

The band then asked if I could help design a few shirts. These shirts were mailed out to listeners as an opt-in freebie when users gave the band their emails, and opted in to email updates on upcoming concerts and other various email marketing messages. This in turn helped KLP start to build an email list to better promote their events.