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Logan Palmer

Graphic Design, Marketing, Drone Videography 

I specialize in effectively communicating brand messages and driving engagement through strategic design solutions. I have three years experience working as a designer for various marketing departments. I hold dual bachelor's degrees in Graphic Design and Psychology from Dominican University of California, complemented by a UX bootcamp certificate from UC Berkeley, and a Part 107 drone operating license.

Experience

  • Brand Identity

  • Brand management

  • Branding photography 

Testimonials

"Logan has Exceptional organizational skills and keeps track of a myriad of projects, never missing any deadlines."

-Yvette Koth, Marketing Director at Dominican University of CA

Happy Clients

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Website Homepage Redesign

Problem

Dominican University of California was having issues retaining users on their website, showcased outdated content, and had slow mobile load screens.

Steps

  • Conducted research (user interviews, surveyed staff and students, competitor analysis, attended high education UX webinars).

  • Orchestrated photoshoots

  • Drafted new homepage in Figma

  • Usability testing and revised as necessary

  • Presented designs to stakeholders for approval

  • Worked alongside developer to implement updates

Outcome

  • Reduced scrolling by 37%

  • Improved site SEO 

  • Improved mobile loading times

Undergraduate Viewbook Direct Mail Campaign

Overview

As part of the marketing team's initiative to promote our campus and programs, I led the design and production of the university's viewbook. This 28 page print piece, meticulously crafted to showcase the institution's offerings, served as the centerpiece of the mailing advertising campaign. We distributed 30,000 copies to inquiring students, recent admits, and attendees at college fairs. The viewbook served to entice recipients to explore the opportunities available at the university, and to direct leads to set up appointments with admissions counselors on the website.

Skills Practiced

  • Book Design

  • Direct Mail Marketing

  • Photography

  • Indesign 

  • Photoshop

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Train Advertisement

Overview

As part of the marketing team's initiative to expand Dominican University's brand awareness, I spearheaded the designs of multiple print advertisements that were displayed on the SMART Train in the Bay Area. We produced two rounds of print ads, consisting of six art installments, that were situated along the walls of the train cars, platforms, and overhead panels. 

Process

  • Conducted research (stakeholder interviews, competitor analysis, studied industry norms)

  • Drafted designs in Illustrator

  • Orchestrated photoshoots, and took drone photography

  • A/B tests

Outcome

  • Increased web traffic by 15% 

Package Design and Product Advertisment

Overview

3 Amigos Coffee Company situated in Modesto, California sought a packaging solution for their latest assortment of coffee beans. Drawing inspiration from Half Dome in Yosemite Valley, thier branding encapsulates the essence of nature. They sought a design tailored to their target demographic—enthusiasts of the outdoors, camping, backpacking, and nature. I incorporated diverse natural elements into the packaging design, seamlessly aligning with the company's branding. Following the completion of the packaging, I crafted a concise product advertisement to use as an advertising funnel to increase traffic to their website, and promote their new product.

Skills Practiced

  • Package Design

  • Illustration

  • Product Advertisement

  • Illustrator 

  • Premiere Pro

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